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Conor O’Shea Fitness

A personalized fitness coaching brand transformed into a scalable digital business using automation, design, and high-converting funnel architecture.

Conor O’Shea Fitness is a personalized online coaching brand dedicated to transforming bodies and lifestyles through tailored fitness and nutrition programs. With an online-first approach, the brand needed a high-performance platform to deliver value, build community, and scale coaching products globally.

  • Fitness Coaching
  • Coaching Personal
  • Email Automation
  • Online Fitness
  • Trainer Website
  • Trainerize Integration Sales Funnel
  • WordPress
Conor O’Shea Fitness Fitness Coaching case study

Project Challenges

Limited Scalability with Manual Coaching

Before digitization, program delivery and client onboarding were time-consuming and unscalable.

Low Conversion from Social Traffic

Site lacked clear CTAs and funnel logic to convert Instagram followers into paying clients.

No Centralized System for Payments & Scheduling

Needed an all-in-one platform for managing subscriptions, content, and recurring training sessions.

No Digital Coaching Funnel

Conor relied on DMs and Instagram replies to onboard clients instead of a structured intake flow.

Lack of Transformation Content

Before/after stories, reviews, and training testimonials weren’t visible, limiting trust from prospects.

No Segmented Onboarding

All leads were treated the same, with no quiz or diagnostic to recommend custom plans.

Fitness Coaching case study

Our Solutions

    • Membership Funnel Development – Launched digital memberships with auto-pay and tiered programs.
    • Result-Focused Content Pages – Showcased body transformations and testimonials to boost conversions.
    • Lead-Gen Quiz for Training Goals – Created a simple fitness intake quiz to segment leads.
    • Mobile-First Site Build – Prioritized speed, clarity, and CTA hierarchy for mobile devices.
    • Email & App Integrations – Synced sign-ups with training apps and Mailchimp automations.
    • High-Converting Consultation Flow – Designed short forms with calendar sync to increase bookings.

Our Services

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Our Strategy

Fitness Coaching store implementation screenshot

Build Authority & Trust

Showcase real-world transformations, certifications, and consistent messaging across digital channels.

Automate Coaching Workflow

Leverage Trainerize, payment systems, and automated onboarding to reduce admin and scale 1:1 coaching.

Drive Traffic with Content & Community

Use Instagram, SEO blog content, and lead magnets to build email lists and nurture future clients.

Results

+320% Lead Generation YoY New quiz-style opt-in and free challenge funnel grew email list significantly from organic social.

3x Program Sign-Up Rate Redesigned website copy and layout led to a 3x increase in completed sign-ups after landing page optimization.

Coaching Delivery Time Reduced by 60% Trainerize integration allowed for automated workout and nutrition plan delivery.

Recurring Revenue Built from Subscriptions Launched monthly coaching plans with Stripe integration, enabling predictable income.

Ongoing Success

Conor O’Shea Fitness has scaled into a recognizable personal training brand in the online fitness space. The platform now serves a growing global client base with custom workouts, accountability programs, and automated coaching flows—creating both time leverage and impact for the founder.

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Fitness Coaching case study
Fitness Coaching case study
Fitness Coaching case study
Fitness Coaching case study
Fitness Coaching case study

Create digital reveneue streams that scale your business to new landscapes of efficiency, profitability and leadership

Initiate Digital Transformation
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