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The Dispensary

Australia’s trusted digital dispensary: combining supplement access, naturopathic guidance, and ecommerce efficiency.

The Dispensary is Australia’s premier online integrative pharmacy, connecting customers with practitioner-grade supplements, natural therapies, and expert health advice. It combines traditional dispensary care with cutting-edge digital tools to deliver tailored wellness solutions to patients across the country.

  • E-commerce
  • Health & Wellness
  • Secure Product Access
  • WooCommerce
  • WordPress
The Dispensary E-commerce, Health & Wellness case study

Project Challenges

Regulatory Compliance in Supplement Sales

The platform had to manage TGA regulations and therapeutic claims, while still offering a modern e-commerce experience.

Access Restrictions for Practitioner-Only Brands

Needed a secure way to gate products based on condition, consultation, or professional approval.

Scalable Patient-Practitioner Coordination

Many users required custom protocols, refill tracking, or practitioner involvement—at scale.

Complex Medical Access Pathway

Potential patients had to navigate eligibility, consults, and prescriptions manually, causing drop-off.

Fragmented Booking & Product Flow

Booking with doctors and ordering products were handled on different platforms with no central experience.

Lack of Legal Confidence for Patients

New visitors were unsure if they qualified for medical cannabis or if it was legally safe to proceed.

E-commerce, Health & Wellness case study

Our Solutions

    • Telehealth Funnel Design – Created an education-to-booking flow that simplifies access to medical cannabis.
    • Eligibility & Booking System – Built user pathways for eligibility checks, doctor booking, and repeat ordering.
    • SEO & Blog Strategy – Rolled out educational content around conditions and product FAQs.
    • Patient-Centric UX – Designed interfaces that instill trust and reduce form drop-offs.
    • Conversion Tracking – Set up GA4 and Meta tracking to optimize for verified consults.
    • Doctor Network Directory – Developed internal tools for managing prescriber availability and onboarding.

Our Services

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Our Strategy

E-commerce, Health & Wellness store implementation screenshot

Bridge Natural & Clinical Health

Provide access to pharmacy-level nutraceuticals with naturopath-led guidance.

Digitally Transform Supplement Delivery

Build a seamless, secure dispensary with tiered access for patients and practitioners.

Automated Fulfillment + Care

Enable fast, tracked delivery of practitioner-only supplements with built-in reorder and compliance alerts.

Results

Regulatory-Compliant Dispensary Engine Custom logic restricts access to practitioner-only products while maintaining seamless user flow.

+60% Increase in Customer Retention Integrated refills, reorder emails, and content-driven journeys increased return visits and long-term adherence.

Trusted Practitioner Network Portal Practitioners can now prescribe and monitor supplement usage digitally—reducing time and improving client outcomes.

Scalable, Secure Ecommerce Experience Built to handle sensitive health data, maintain compliance, and scale into new markets (B2B + B2C).

Ongoing Success

The Dispensary has successfully combined regulated supplement access, naturopathic expertise, and an ecommerce-first approach into a powerful healthtech platform. The result: improved patient compliance, increased customer lifetime value, and a scalable infrastructure supporting both B2C and B2B growth.

Book Demo View Website
E-commerce, Health & Wellness case study
E-commerce, Health & Wellness case study
E-commerce, Health & Wellness case study
E-commerce, Health & Wellness case study
E-commerce, Health & Wellness case study

Create digital reveneue streams that scale your business to new landscapes of efficiency, profitability and leadership

Initiate Digital Transformation

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