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Faster Masters Rowing

Redefining masters rowing with structured training, expert coaching, and a powerful digital community platform.

Faster Masters Rowing is a premier online coaching platform built exclusively for masters rowers. Founded by elite coaches Rebecca Caroe and Marlene Royle, the brand provides structured training programs, technique guidance, and a global community for rowers over 27 years old — helping them row faster, safer, and smarter through every season.

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  • WooCommerce
  • WordPress
Faster Masters Rowing E-commerce case study

Project Challenges

Fragmented Access to Coaching for Masters

Many mature rowers lacked consistent access to age-appropriate coaching and resources beyond club programs.

Recurring Content Delivery at Scale

Needed a system to deliver new training plans, videos, and updates monthly across multiple membership tiers.

Balancing Coaching & Ecommerce

The site had to handle course enrollments, product sales (like rowing books and gear), and memberships seamlessly.

Scattered Program Delivery

Training materials were delivered via Dropbox or email, reducing perceived value and increasing churn.

Limited Member Retention Tools

No visual progress tracking, badges, or training logs to reinforce ongoing engagement.

No Integration with Video Hosting

Rowers couldn’t watch on-demand technique videos in a streamlined or mobile-friendly way.

E-commerce case study

Our Solutions

    • Membership Platform Build – Developed a multi-tier platform for training programs, videos, and progress tracking.
    • Live Webinar & Replay System – Integrated Zoom and on-demand video access for member retention.
    • Age-Specific Program Content – Built out rower-specific training plans for older athletes.
    • Community Engagement Tools – Integrated forums and newsletters for ongoing support.
    • Landing Pages for Campaigns – Created opt-in flows and trial sign-up pages for seasonal pushes.
    • Analytics Dashboard – Built reporting to measure program use and retention rates.

Our Services

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Our Strategy

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Niche Mastery

Focus solely on the underserved 27+ rowing demographic with tailored programs, recovery advice, and community support.

Structured Digital Coaching

Deliver consistent monthly training content, race prep, and strength plans via online subscriptions.

Global Reach, Local Feel

Serve rowers in over 20 countries with personalized attention, expert Q&As, and a tight-knit digital community.

Results

+300% Membership Growth Over 2 Years Expanded from a small coaching group to a global rowing education hub with recurring monthly revenue.

95% Subscription Retention Rate Clear value delivery, expert access, and consistent programming led to high customer loyalty and retention.

Simplified Content Delivery System Integrated LMS + WooCommerce subscription tools enabled streamlined monthly content drops without admin overload.

High Engagement Community Monthly Zoom calls, technique reviews, and an active member group increased accountability and improved rowing outcomes.

Ongoing Success

Faster Masters Rowing has successfully built a thriving international community of competitive and recreational rowers through an all-in-one coaching platform. With a subscription-first model and scalable content delivery, it’s transforming how mature athletes train, compete, and connect globa

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Create digital reveneue streams that scale your business to new landscapes of efficiency, profitability and leadership

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