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FRSH

Luxury fragrance meets modern commerce: FRSH delivers bold scents and sleek shopping through tech-first design.

FRSH is a premium lifestyle brand redefining modern fragrance through luxury design, bold self-expression, and an elevated digital experience. With a commitment to quality and individuality, FRSH delivers unisex perfume collections and an immersive ecommerce journey tailored to a new generation of scent lovers.

  • E-commerce
  • Elementor Custom Fields
  • UI/UX Design
  • WordPress
  • WordPress Theme Customization
FRSH E-commerce case study

Project Challenges

Standing Out in a Crowded DTC Market

The fragrance industry is saturated—FRSH needed to differentiate through design, storytelling, and tech.

Mobile-First Expectations

Customers expect a smooth, app-like mobile experience with rich visuals and frictionless checkout.

Scalability & Performance

As demand grows, the store needed to support flash sales, influencer campaigns, and international traffic.

Undifferentiated Product Messaging

Skincare products appeared similar to competitors; performance and ingredients weren’t clearly communicated.

Subscription Drop-Off Rate

Lack of value communication post-checkout caused high churn and reduced lifetime customer value.

Weak Content Experience

Minimal blog, how-to, or science-backed articles meant lower SEO rankings and user trust.

E-commerce case study

Our Solutions

    • Subscription Architecture Build – Designed a smooth checkout experience for bundles and recurring orders.
    • Product Positioning & Messaging – Clarified clean beauty USPs with performance-based language.
    • Routine Quiz & Personalization – Added a skincare quiz to guide first-time customers into tailored routines.
    • Landing Pages for Paid Media – Created PPC-ready pages highlighting ingredients and results.
    • Email Flow Integration – Designed Klaviyo flows for onboarding, replenishment, and loyalty.
    • Mobile UX Refinement – Boosted mobile conversions with improved speed and interface.

Our Services

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Our Strategy

E-commerce store implementation screenshot

Fragrance Meets Fashion

Position FRSH as more than scent—it's wearable identity, reflected in sleek design and creative campaigns.

Custom Ecommerce UX

Build a WooCommerce-powered WordPress store with integrated product storytelling, lifestyle imagery, and advanced product bundling features

Fast & Scalable Infrastructure

WordPress as a headless CMS to achieve high-speed performance, SEO optimization, and global scalability."

Results

+40% Increase in AOV Product bundling and in-cart upsells increased average order value within 90 days.

Mobile-First Success 92% of traffic is mobile; the headless frontend delivered sub-1s page loads and app-like interactivity.

Global Fulfillment Integration Built-in support for international shipping, tax, and currency conversion via third-party fulfillment apps.

Influencer-Ready Architecture Created landing page templates and custom codes for seamless influencer + affiliate tracking.

Ongoing Success

FRSH has created a premium DTC (direct-to-consumer) ecosystem combining fragrance craftsmanship, digital storytelling, and seamless commerce. The result: increased AOV, stronger brand loyalty, and a sleek, scalable platform for international expansion.

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E-commerce case study
E-commerce case study
E-commerce case study
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E-commerce case study

Create digital reveneue streams that scale your business to new landscapes of efficiency, profitability and leadership

Initiate Digital Transformation

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